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Toyota Demonstrates Carbon-Neutral Fuel at the First GR Yaris Cup in the Middle East

Toyota Demonstrates Carbon-Neutral Fuel at the First GR Yaris Cup in the Middle East
  • PublishedMarch 20, 2024

Dubai, UAE – The first GR Yaris Cup in the Middle East, launched last November in Kuwait by Mohamed Naser Al Sayer & Sons Est Co. with the support of Toyota Motor Corporation in association with Kuwait Motor Town and Suffix Sports, has now concluded its exciting first edition.

It saw Toyota demonstrate the potential of the carbon-neutral fuel-powered GR Yaris during the fifth and final round. Produced from feedstock which has absorbed CO2 from the atmosphere, this fuel boasts the same performance as conventional fossil fuel and is widely compatible with existing powertrain technology.

By pushing the boundaries of its latest innovations through its participation in motorsports, Toyota is helping bring diverse green mobility solutions to customers worldwide. This is a key factor in Toyota’s multi-pathway approach and the realization of a more carbon-neutral future for all.

Written By
William Faria

William Faria is an International Award winning journalist who has travelled extensively across the globe. He is attached to several media organizations in the Middle East & Africa region.

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