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Samsung’s Latest Mobile Technology To Feature an Unforgettable Paris 2024 Paralympic Games

Samsung’s Latest Mobile Technology To Feature an Unforgettable Paris 2024 Paralympic Games
  • PublishedSeptember 2, 2024

Paris, France: Samsung Electronics Co. Ltd. has been a Paralympic Games partner for nearly two decades. As dedicated supporters of the Paralympic Movement, they have proudly contributed to delivering the best possible Games-time experience for athletes, fans, spectators, and volunteers at the Paris 2024 Paralympic Games with their latest mobile technology.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, will leverage the power of Galaxy technology to continue supporting connected Games-time experiences for athletes and fans at the Paris 2024 Paralympic Games, helping them create lasting memories of the event.

Samsung’s central message for Paris 2024 is “Open always wins,” a statement that reflects the belief that with an open mind, every new experience becomes a meaningful achievement — a sentiment embodied by the athletes competing at the Paralympic Games. Samsung will honor the open-mindedness and resilience of Paralympians by using its latest mobile technology to open up new experiences and possibilities for athletes, fans, and the world during the Paris 2024 Paralympic Games.

“It is an honor to bring fans across the world closer to their favorite Paralympians, their stories, and their uncompromising spirit, as they forge new paths and inspire greatness,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics.

Continued Support of the Paralympic Movement

Samsung’s support for the Paris 2024 Paralympic Games builds on an 18-year partnership that began at the Torino 2006 Paralympic Winter Games. Throughout this time, Samsung has utilized its mobile technology to engage and inspire fans while raising awareness of the Paralympic Movement. The “Dialogue in the Dark” demonstration at Sochi 2014 allowed visitors at the Galaxy Studio Olympic Park to experience a day in the life of a visually impaired person, offering insight into their challenges. Similarly, at the PyeongChang 2018 Paralympic Winter Games, visitors at the Samsung experience space could try the Relúmĭno feature, in conjunction with Samsung Gear VR, which helped individuals with low vision see the world more clearly.

Samsung will continue to promote sporting excellence and the shared values embodied by Paralympic athletes through its ongoing support of the Paris 2024 Paralympic Games.

Championing Team Samsung Galaxy Trailblazers

For the Paris 2024 Paralympic Games, Samsung has been supporting its roster of Team Samsung Galaxy athletes. This group of trailblazers, selected for their impact on and off the field, includes French blind footballer and Olympic Torchbearer Yvan Wouandji and Paralympians Johannes Floors (para athletics, Germany), Madison De Rozario (para athletics, Australia), Ugo Didier (para swimming, France), Hee-jin Kim (goalball, Korea), Kadeena Cox (para cycling and para athletics, Great Britain), and Desirée Vila (para athletics, Spain). The athletes shared their thoughts on Samsung’s support:

  • Ugo Didier: “The Paris 2024 Paralympic Games are especially significant, taking place in my home country. Beyond the competition, I want to show that with enough dedication, anyone can compete in sporting events and achieve world-class performances regardless of disability, so I’m grateful to be working alongside Samsung to share this message.”
  • Madison De Rozario: “Technology plays a vital role in our movement of sport. To make a meaningful impact on fans and people, you need to connect with them so they truly know who you are. It’s an honor to be supported by Samsung as I approach my fifth Paralympic Games, helping bring people closer to the Paralympic Movement.”
  • Johannes Floors: “To be a successful Paralympian, determination is essential, but it also requires self-reflection, openness to criticism, and innovative approaches that lead to success. I’m delighted to work with Samsung, a company that shares these values and reflects them in its innovation.”

Additionally, in May, Samsung released its film “Voices of Galaxy,” which highlights Johannes Floors’ story — his motivation, determination, and passion for inspiring the next generation.

Harnessing the Latest Technology for an Unforgettable Games-Time Experience

To enhance the athlete experience, Samsung is providing nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to Paralympians competing in the Games. This exclusive edition includes a range of built-in services and apps designed to help athletes enjoy Paris and easily navigate all aspects of their Games-time experience. The Galaxy Z Flip6 Olympic Edition supports the latest Galaxy AI features and accessibility tools, ensuring all Paralympians have the best possible experience.

The Interpreter 1 app, which instantly translates live conversations, will allow Paralympians to connect with fellow athletes from around the world. Bixby Vision for Accessibility provides audio descriptions of images and surroundings, while Relúmĭno Outline enhances screen contrast, brightness, and sharpness to increase visibility, ensuring that athletes with low vision can navigate competition venues and stay connected with fans throughout their Paris 2024 journey.

Opening Up Fan Experiences to Put the Paralympic Spirit in Motion

The start of the Paralympic Games also heralds the next wave of the popular Samsung Olympic Games Pin Collection, taking place at the fully accessible Olympic™ rendezvous @ Samsung pop-up experiences at Champs-Elysées 125 and Square Marigny in Paris. Fans can participate in Galaxy AI experiences to complete their collection of 16 specially-designed pins, including four that represent Paralympic sports — blind football, para athletics, wheelchair basketball, and wheelchair tennis. Participants will also have a chance to win a Galaxy Z Flip6 and a round-trip package for two to attend the Milano Cortina 2026 Games.

Fans will also have the opportunity to explore Samsung’s rich Olympic and Paralympic Games heritage and experience the latest Galaxy technology at the pop-up sites. Additionally, Samsung plans to host various events and athlete appearances at its Olympic rendezvous @ Samsung pop-up experiences throughout the Games, offering fans a chance to meet their favorite Paralympic athletes.

Fans and visitors can enjoy the Games and discover Samsung’s latest technology at the Olympic rendezvous @ Samsung sites, which will be open throughout the Paris 2024 Paralympic Games until September 8th, closing at 10 p.m.

Written By
William Faria

William Faria is an International Award winning journalist who has travelled extensively across the globe. He is attached to several media organizations in the Middle East & Africa region.

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